7 Steps - Cool 7 Design Process
Steps to follow for a successful well define brand. Every Project goes through this process.
The value of a design process is designed to help you connect with your audience and move them to buy, join, donate, or do what you want them to do. Integrated design is about establishing a cohesive and unique experience for your audience.
01 Listen
Listen and understand your audience.
Cool 7 design listens to your vision, your company's history, and philosophy. We research your competition and target audience to discover strategies and fully immerse in your company's vision.
02 Evaluate the Information
Evaluate the information gathered from your audience.
It's essential to understand how you want to position your brand identity. Cool 7 design starts to organize the information to develop a strategy.
03 Envision and Brainstorm
Envision and brainstorm a design strategy.
Brainstorming happens after connecting with your company's creative needs, exploring design possibilities, and determining the best solution.
04 Plan for Action
Plan to turn that strategy into action.
Cool 7 plans the steps necessary to turn that strategy from an idea into a well-integrated system working to deliver your brand story to your audience.
05 Create Your Story
Create exciting, relevant, and executable content and design.
Cool 7 design goes from initial concepts to developing an optimized and integrated solution for your projects based on your feedback.
06 Reach your Audience
Reach your audience across different channels.
Everything comes together here at this level. You will have a fully integrated visual brand story for maximum impact everywhere it will be seen or experienced.
07 Gain Insights
Gain insights into your story.
Assess the impact and the results of your newly implemented brand voice. Listen to your audience again.
